ABOUT THE CUSTOMER

Rebranding Fire TV

Amazon Fire TV is a line of digital media players and microconsoles developed by Amazon.

The devices are small network appliances that deliver digital audio and video content streamed via the Internet to a connected high-definition television. They also allow users to access local content and to play video games with the included remote control or another game controller, or by using a mobile app remote control on another device.

ABOUT THE OBJECTIVE

Create a good rebranding and solve problems focused in the principal structure inside the TV navigation.

Devices: Phone and TV

Rebranding

The logo is made up of three colors that represent different states of the day personalized with the name of the application according to the time of day in which the application is going to be activated,

Video promotional

Wireframe & Design